INTELLECTUAL
BUSINESS
COMMUNITY

Article

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Title

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" Finding the Platform in Your Product "

Description

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Four strategies that can reveal hidden value.
by Andrei Hagiu and Elizabeth J. Altmann
( Harvard Business Review ).

Idea In Brief

The Problem
Many companies that sell products or services either don’t realize they could turn their o erings into a platform business or struggle to do so.

The Opportunity
By becoming a multisided platform (MSP) that facilitates interactions between parties, a company may be able to provide new revenue sources while also preventing competitors from stealing market share from its product or service.

The Solutions
Here are four scenarios whereby regular products or services can become MSPs. The authors take into account the advantages and pitfalls of each and the resources, relationships, and organizational changes that would be required.