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Global Mind Leaders - " Finding the Platform in Your Product "
Article

Title
" Finding the Platform in Your Product "
Description
Four strategies that can reveal hidden value.
by Andrei Hagiu and Elizabeth J. Altmann
( Harvard Business Review ).
Idea In Brief
The Problem
Many companies that sell products or services either don’t realize they could turn their o erings into a platform business or struggle to do so.
Many companies that sell products or services either don’t realize they could turn their o erings into a platform business or struggle to do so.
The Opportunity
By becoming a multisided platform (MSP) that facilitates interactions between parties, a company may be able to provide new revenue sources while also preventing competitors from stealing market share from its product or service.
By becoming a multisided platform (MSP) that facilitates interactions between parties, a company may be able to provide new revenue sources while also preventing competitors from stealing market share from its product or service.