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Global Mind Leaders (22 Feb 2016) - "What is Disruptive Innovation"



" "What is Disruptive Innovation "


Twenty years after the introduction of the theory, we revisit-what it does-and doesn't-explain.
by Clayton M. Christensen, Michael Raynor, and Rory McDonald ( Harvard Business Review ).

Idea In Brief

The Problem
The ideas summed up in the phrase “disruptive innovation” have become a powerful part of business thinking—but they’re in danger of losing their usefulness because they’ve been misunderstood and misapplied.
The Reason
The leading authorities on disruptive innovation revisit the central tenets of disruption theory, its development over the past 20 years, and its limitations.
The Solution
Does it matter whether Uber, say, is a disruptive innovation or something else entirely?
It does: We can’t manage innovation efectively if we don’t grasp its true nature.